Welcome to Peake Motor Company website privacy notice.
Peake Motor Company respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
Important information and who we are
Purpose of this privacy notice
This privacy notice aims to give you information on how Peake Motor Company collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to a newsletter or purchase a service.
This website is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.
Controller
Peake Motor Company is the controller and responsible for your personal data (collectively referred to as 'Company', 'we', 'us' or 'our' in this privacy notice).
We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.
Contact details
Our full details are:
Full name of legal entity: Peake Motor Company
Name of data privacy manager: Lewis Peake
Email address: sales@peakemotorcompany.co.uk
Postal address: APPOINTMENT ONLY Peake Motor Company Unit 1, Station Road Griffithstown Pontypool , Torfaen, NP4 5JH
Telephone number: 01495 820 168You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
● Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
● Contact Data includes billing address, delivery address, email address and telephone numbers.
● Financial Data includes bank account and payment card details.
● Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
● Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
● Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
● Usage Data includes information about how you use our website, products and services.
● Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services). In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.
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How is your personal data collected?
We use different methods to collect data from and about you including through:
● Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- apply for our services;
- make an enquiry;
- create an account on our website;
- subscribe to our service or publications;
- request marketing to be sent to you;
- enter a competition, promotion or survey; or
- give us some feedback. -
How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
● Where we need to perform the contract we are about to enter into or have entered into with you.
● Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
● Where we need to comply with a legal or regulatory obligation.Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest To register you as a new customer (a) Identity (b) Contact Performance of a contract with you To process and deliver your enquiry, request or order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us (c) Manage financial applications (a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications (a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us) To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey (a) Identity (b) Contact (c) Profile (d) Marketing and Communications (a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our services) To enable you to partake in a prize draw, competition or complete a survey (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our services, to develop them and grow our business) To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity (b) Contact (c) Technical (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical Necessary for our legitimate interests (to study how customers use our services, to develop them, to grow our business and to inform our marketing strategy) To use data analytics to improve our website, services, marketing, customer relationships and experiences (a) Technical (b) Usage Necessary for our legitimate interests (to define types of customers for our services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) To make suggestions and recommendations to you about services that may be of interest to you (a) Identity (b) Contact (c) Technical (d) Usage (e) Profile Necessary for our legitimate interests (to develop our services and grow our business) Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:
Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or purchased services from us and, in each case, you have not opted out of receiving that marketing.
Opting out
You can ask us or third parties to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a service purchase, service experience or other transactions.
Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
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Disclosures of your personal data
We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.
● External Third Parties as set out in the Glossary.
● Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
International transfers
We do not transfer your personal data outside the European Economic Area (EEA).
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Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
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Data retention
How long will you use my personal data for?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
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Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. (Please see the glossary for more detail)
● Request access to your personal data.
● Request correction of your personal data.
● Request erasure of your personal data.
● Object to processing of your personal data.
● Request restriction of processing your personal data.
● Request transfer of your personal data.
● Right to withdraw consent.If you wish to exercise any of the rights set out above, please contact us.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
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Glossary
LAWFUL BASIS
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
THIRD PARTIES
External Third Parties
● Service providers acting as processors or joint controllers who provide finance, website, IT and system administration services.
● Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
● HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.YOUR LEGAL RIGHTS
You have the right to:
Request access to your personal data (commonly known as a 'data subject access request'). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
(a) if you want us to establish the data's accuracy;
(b) where our use of the data is unlawful but you do not want us to erase it;
(c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
(d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.
● Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.
● Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:
● Technical Data from the following parties:
(a) analytics providers;
(b) advertising networks; and
(c) search information providers.
● Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
● Identity and Contact Data from data brokers or aggregators.
● Identity and Contact Data from publicly availably sources.
Customer Reviews
From start to finish picking up the car was excellent no pressure a good test drive and car explained a super valet I can't fault lewis an excellent s... Read More
david jenkins
The service provided by Lewis and his team was first class and really helped us find the right vehicle for our son. I would thoroughly recommend Peake... Read More
Neil Matthews
Recently purchased an Isuzu Dmax from Lewis. Genuine salesman very easy to deal with makes you feel welcome doesn't pressure you into a sale and is ke... Read More
Grant Waddon
Fantastic experience dealing with this company, they go above and beyond for you looking for a new car look no further!... Read More
Tom Cooksey
Bought my first car here. Very friendly and professional experience with Lewis. He picked me up from a nearby station, answered lots of my questions p... Read More
James Clegg
Bought my first car with Peake cars. They were very professional, straightforward and helpful to me throughout the process. Would definitely recommend... Read More
Samanta
I bought a car from Lewis for my daughter, such a genuine guy and so attentive. Would definitely go back when she wants to upgrade.... Read More
Denise Langley
5* service with these guy's @ peake motors.....called in on the off chance and picked up a stunning mini Cooper 👌 if your thinking of buying a car... Read More
Ioan Lougher
Lewis was an absolute pleasure to deal with from start to finish. After being messed about on various occasions, one message to Lewis - who got back t... Read More
Dan Williams
I bought a vauxhall astra from Lewis. He gave a really good price for my car pt ex, had a new mot,service and valet More than happy with the service h... Read More
David Evans-cieslak
Fantastic service, kept up to date with the whole process from start to finish. Had a new mot on collection which would have had brake discs as an adv... Read More
Tim Matthews
Just brought a vauxhall corsa from here. Great service, family run business so knew you were in good hands from the start. There was no pressure whats... Read More
Max Nicholls
I would highly recommend Peake motor company. When selling my car Lewis made everything so easy he was really professional, polite, helpful I wouldn... Read More
Marion Sisson
Well where do I start, we came across Lewis after having a bad experience with a car we'd purchased from another car dealer and wanted a reliable 4 x... Read More
Lisa Barrett
Excellent customer service from Lewis. Very relaxed with no sales pressure. Bought a Hyundai i20 for my son which Lewis kindly looked after in lead up... Read More
Darren Porretta
Bought a car from Peakes. From the off couldn't do enough for me. Stayed open passed their closing time. Lewis was professional but friendly. His afte... Read More
Gail Tibbott
We viewed a very nicely presented Clio today, freshly cleaned and ready for our inspection. Lewis was very polite and most helpful, both in person and... Read More
Ian Dewar
Great experience from start to finish. Lewis was brilliant, no pressure selling. We bought a car for our daughter and we had to ensure it was safe, we... Read More
Wez H
Lewis couldn’t have been more professional and polite. He offered me a fair price for my car and the whole transaction was very smooth and quick. If... Read More
Nicola
We bought a car from Lewis recently, and it was an excellent transaction, as others have said. There were some issues with the car that we wanted to b... Read More
Simon Huson
Really fab company to deal with, lovely first car for my daughter, Lewis really goes above & beyond to make sure everything goes perfectly... Read More
Annie Bartlett
amazing experience for buying a car from Start to finish. Lewis is so helpful answers any questions you need to ask honestly would defo recommend amaz... Read More
Sarah Worthington
Vehicle I bought was better than described and runs great. I'm the type of person that doesn't normally leave reviews but I felt this one was worth it... Read More
Martin Harry
Professional service and the car runs well. The car suits what I need for a good price and no issues. I would recommend... Read More
Matthew Goodwin
Bought a lovely little ford KA as my daughters first car at a good price and with no hassle, no heavy selling techniques and Lewis answered any questi... Read More
Andrew Pitt
Peake motor company has been brilliant, Lewis has delivered the best customer service that I have experienced from a car sales garage. If you are in t... Read More
Rob Doran
Hassle free car purchase. Lewis was very easy to deal with and I'm very happy with my new car. Can definitely recommend to anyone looking for a new ca... Read More
Gethyn
Purchased a BMW M Sport Coupe 2011 from Peake Motor Company, I was very please with the customer service and over the moon with my purchase. 5 star... Read More
Mike James
Excellent customer service from Lewis. Fair, honest and clear instructions on car purchase process. Highly recommend.... Read More
Claire Young
Great retailer, very helpful and courteous. Excellent communication throughout purchase process. Highly recommended.... Read More
John Lee
no pressure,,comprehensive test drive ,Lewis pays attention to detail,well mannered ,really pleased with my car and I would certainly recommend anyone... Read More
Beverly Evans
Lewis at Peake was so easy to talk to and was very professional. He responded to my messages very quickly and when looking at the car he was very know... Read More
Carys Harding Montgomery
Car buying should be this good all the time!! Lewis went out of his way to help by sending videos of the vehicle running and emailing detailed service... Read More
Gary Griffiths
After a hard day of pushy salesman at tradecentrewales, Lewis was a breath of fresh air and I finally put down a holding deposit on my first car today... Read More
Judit
We bought our first car from Lewis and he has proven himself to be a top professional. He always responded quickly and honestly to our questions. The... Read More